Marketing Manager D2C Digital

Marketing Manager D2C Digital

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briefcaseIconPermanent Contract
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positionIcon0 open position
provinceProvince locationMarkerIconbriefcaseIconPermanent ContractsenorityIcon5+ years of experiencepositionIcon0 open position

What will you do?

As Marketing Manager, you will be responsible for defining and executing the digital marketing strategy for our D2C platforms targeting French-speaking customers. You will combine strategic thinking with hands-on execution to drive growth, customer acquisition and revenue.
Your responsibilities will include:
  • Defining and implementing the digital marketing strategy for our e-commerce activities.
  • Developing annual, quarterly and monthly marketing plans.
  • Managing and optimising acquisition budgets across multiple channels.
  • Setting and monitoring performance targets including traffic, conversion, revenue and profitability.
  • Leading SEO and SEA initiatives in collaboration with internal IT teams and external agencies.
  • Launching, managing and optimising digital advertising campaigns.
  • Developing social media strategies and editorial calendars.
  • Managing CRM and email marketing campaigns, including automation and customer segmentation.
  • Analysing channel and campaign performance and translating insights into improvement plans.
  • Coaching a small marketing team and coordinating external partners and agencies. 

Who are you?

  • You hold a Master's degree or equivalent experience in Marketing, Digital Marketing, Communication or Business.
  • You have experience in digital marketing, customer acquisition or e-commerce.
  • You have strong knowledge of SEO, SEA, social media, CRM and email marketing.
  • You are comfortable managing marketing budgets and optimising campaign performance.
  • You are data-driven and able to transform analytics into actionable recommendations.
  • You have excellent French communication and copywriting skills.
  • You have a good command of English.
  • You are proactive, results-oriented and take ownership of your projects.
  • You enjoy collaborating with cross-functional teams and stakeholders.
  • Previous people management experience is considered an asset. 

What do we offer?

Like a long-awaited parcel, we want to make you feel welcome and valued. Our offer includes a competitive monthly salary, that goes without saying. On top of that, you can count on:

  • Meal vouchers of €8 per working day 
  • Hospitalization-, group- and disability insurances 
  • Work/life balance, thanks to flexible working hour
  • 20 days of statutory leave and 7 additional extralegal days off  
  • An end-of-year and performance-based bonus and double holiday pay
  • Many benefits from more than 100 bpost-partners
#Bpost #Bnode #LandmarkGlobal #DigitalMarketing

Waarom bpost?

This is how we make sure that you are happy to come to work with us every day:

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An interesting package

With a fair salary, of course. Topped off with interesting extra fringe benefits, such as meal vouchers, extra holidays and additional allowances.

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Work life balance

Your well-being is our priority, so your job should fit into your life: with a job close to home, or a flexible office job. 

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Job security and growth opportunities

With over 500 different jobs, we gladly offer you growth opportunities. This way, you are assured of your job, and your future.

customer loyality
Equal opportunities for everyone

bpost is diverse, and we are proud of that. It is our strength together with our respect and trust for each other.

At bpost, we really have the ambition to help people grow. You can feel the human values, without losing touch with reality. I also notice this pragmatism, with a human touch, in my colleagues; each and every one of them is capable and exceptionally professional. Besides technical knowledge, mutual support is the key word across all departments.

Elodie

Product Owner

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Elodie