As Program MarCom Lead, you are responsible for structuring, leading and delivering a portfolio of strategic marketing communication programmes across Bene Last Mile and group-level initiatives. You translate business priorities into impactful communication programmes and ensure their effective execution through strong governance, resource allocation and performance management.

You operate at a senior level, aligning communication initiatives with corporate strategy, brand positioning and commercial objectives, while ensuring consistency across channels, markets and stakeholders.

Your role

• Define and drive the multi-year MarCom programme roadmap aligned with corporate, brand and commercial strategies
• Translate business priorities into structured communication programmes and campaign platforms
• Ensure alignment between Bene Last Mile initiatives and group-level priorities
• Own and manage the MarCom programme portfolio, including campaigns and cross-channel initiatives
• Prioritise initiatives based on strategic value, business impact and resource availability
• Ensure integration and consistency across programmes, teams and stakeholders
• Establish governance frameworks, decision-making processes and quality standards
• Allocate budgets, resources and capabilities across the programme portfolio
• Define and monitor KPIs related to communication performance, brand impact and programme effectiveness
• Act as a senior communication partner to executive leadership and business stakeholders
• Provide strategic advice on communication positioning and reputation topics
• Build alignment and manage complex stakeholder environments
• Lead, coach and develop a team of MarCom professionals
• Strengthen capabilities in programme management, campaign strategy and stakeholder management
• Foster a high-performance, collaborative and ownership-driven culture

Your profile

• Master’s degree in Marketing, Communication, Business or a related field
• Minimum 10 years of experience in marketing, communication or reputation management
• Strong strategic mindset with proven experience in structuring and leading complex communication programmes
• Solid experience in portfolio management and multi-channel communication environments
• Excellent stakeholder management and influencing skills at senior level
• Strong storytelling, analytical and conceptual thinking abilities
• Experience in branding, campaign strategy, content and channel management
• Familiarity with reputation management or corporate communication is a plus
• Fluent in English; knowledge of Dutch and French is a strong asset

Like a long-awaited parcel, we want to make you feel welcome and valued. Our offer includes a competitive monthly salary, that goes without saying. On top of that, you can count on:

• Meal vouchers of €8 per working day 
• Hospitalization-, group- and disability insurances 
• A phone subscription, including 25GB data 
• A flexible renumeration plan, which allows you to customize your own benefits. A company car, bike leasing, public transportation, extra days off,... the choice is yours 
• Possibility to enter the Federal Mobility plan 
• Work/life balance, thanks to flexible working hours and the possibility to work from home  
• 20 days of statutory leave and 7 additional extralegal days off  
• An end-of-year and performance-based bonus and double holiday pay  
• Many benefits from more than 100 bpost-partners