As an Expert Communication (Branding), you contribute to a consistent and strong brand identity by implementing, safeguarding and supporting brand guidelines and assets across the organisation. You ensure that all communication aligns with the defined brand standards and help translate brand principles into clear and effective applications. Working closely with MarCom, Digital and business stakeholders, you play a key role in maintaining brand consistency across all touchpoints.

Your role

• Apply and roll out brand guidelines across campaigns, content and communication
• Advise stakeholders on correct brand usage
• Support the translation of brand principles into concrete applications such as formats, visuals and tone of voice
• Review communication materials including campaigns, content and digital assets
• Identify inconsistencies and propose improvements
• Align with MarCom and Digital teams to ensure consistent execution
• Support the development of brand assets such as templates, visuals and formats
• Manage and structure asset libraries
• Ensure tools and assets are accessible and easy to use across the organisation
• Support the implementation of rebranding initiatives across the organisation
• Ensure correct application within projects and campaigns
• Identify risks or inconsistencies and escalate where needed
• Provide input on brand consistency and application
• Support brand measurement activities and continuous improvement
• Contribute insights without owning group-level brand KPI frameworks

Scope and autonomy

• Execute brand support activities and reviews independently
• Make decisions on application within established brand guidelines

Your profile

• 5–8 years of experience in branding or marketing communication
• Strong attention to detail and consistency
• Solid understanding of brand identity, storytelling and visual communication
• Experience applying brand guidelines across multiple channels such as digital, content and campaigns
• Ability to translate brand principles into practical, high-quality outputs
• Comfortable working with multiple stakeholders in a structured environment
• Strong organisational skills and ability to manage priorities
• Good analytical mindset with the ability to provide feedback and suggest improvements
• Excellent communication skills in English; French and/or Dutch is a strong asset

Like a long-awaited parcel, we want to make you feel welcome and valued. Our offer includes a competitive monthly salary, that goes without saying. On top of that, you can count on:

• Meal vouchers of €8 per working day 
• Hospitalization-, group- and disability insurances 
• A phone subscription, including 25GB data 
• A flexible renumeration plan, which allows you to customize your own benefits. A company car, bike leasing, public transportation, extra days off,... the choice is yours 
• Possibility to enter the Federal Mobility plan 
• Work/life balance, thanks to flexible working hours and the possibility to work from home  
• 20 days of statutory leave and 7 additional extralegal days off  
• An end-of-year and performance-based bonus and double holiday pay  
• Many benefits from more than 100 bpost-partners