What will you do? 

As Marketing Manager, you will be responsible for defining and executing the digital marketing strategy for our D2C platforms targeting French-speaking customers. You will combine strategic thinking with hands-on execution to drive growth, customer acquisition and revenue.
Your responsibilities will include:

• Defining and implementing the digital marketing strategy for our e-commerce activities.
• Developing annual, quarterly and monthly marketing plans.
• Managing and optimising acquisition budgets across multiple channels.
• Setting and monitoring performance targets including traffic, conversion, revenue and profitability.
• Leading SEO and SEA initiatives in collaboration with internal IT teams and external agencies.
• Launching, managing and optimising digital advertising campaigns.
• Developing social media strategies and editorial calendars.
• Managing CRM and email marketing campaigns, including automation and customer segmentation.
• Analysing channel and campaign performance and translating insights into improvement plans.
• Coaching a small marketing team and coordinating external partners and agencies. 
   

Who are you?

•  You hold a Master's degree or equivalent experience in Marketing, Digital Marketing, Communication or Business.
• You have experience in digital marketing, customer acquisition or e-commerce.
• You have strong knowledge of SEO, SEA, social media, CRM and email marketing.
• You are comfortable managing marketing budgets and optimising campaign performance.
• You are data-driven and able to transform analytics into actionable recommendations.
• You have excellent French communication and copywriting skills.
• You have a good command of English.
• You are proactive, results-oriented and take ownership of your projects.
• You enjoy collaborating with cross-functional teams and stakeholders.
• Previous people management experience is considered an asset.

#Bpost #Bnode #LandmarkGlobal #DigitalMarketing #LI-DNI