Chapter Lead - Marketing

Finance, Prevention, Sales, Marketing, HR,…

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Chapter Lead - Marketing

Emplacement : Bruxelles




bpost is always on the move. We create an environment for our people with challenging projects, inspiring collaborations and the latest technologies, offering interesting job opportunities and training programs for every employee. Within this context, we are looking for a Chapter lead Channel  to reinforce our dynamic and enthusiastic Marketing Center of Expertise  


Your mission  

As a member of the Marketing COE your work  will play a crucial role in leading a team of digital channel experts & developers, taking an active role in fostering your chapter members upskilling and driving omnichannel strategies to enhance our brand and customer engagement. The ideal candidate will have a proven track record in people management, a deep understanding of digital customer channels, and a strategic mindset for omnichannel success .  

About the job  

As Chapter Lead channel you will be responsible for 



People Management: 

·        Lead and inspire a team of channel specialists & web developers, fostering a collaborative and high-performance culture. 

·        Drive people excellence by stimulating a customer centric culture and creating  the conditions for delivering employee satisfaction and business results 

·        Actively work towards the organization of Mastery and homecoming day, finetuning and approach of skills definition and skills development. Objective is to create expertise to ensure availability of best-in-class talent, skills and competence to help achieve the business priorities 

·        Provide mentorship, coaching, and professional development opportunities to team members. 

·        Build capabilities of chapter members incl. career paths, resource allocation, recruitment etc. 

·        Conduct performance evaluations and set goals for individual and team growth. 

·        Develop skills and create  career paths from junior to expert levels across the different chapters and CoE 



Omnichannel strategy definition : 

·        Define and lead  the company's omnichannel strategy by working alongside key stakeholders 

·        Manage a dedicated and diverse team of channel specialists by introducing common objectives with a key focus on achieving alignment and integration using different motivational levers  

·        Secure end to end consistency in the implementation & deployment of the strategy within each specific customer segment, aligned with business objectives. 

·        Accountable for delivering increased engagement  


Team Collaboration & stakeholder engagement: 

·        Collaborate with cross-functional teams, including marketing, sales, customer service and the physical network, to  

·        Advocate for an omnichannel approach, identifying and implementing best practice, and actively promoting digital channels to the business 


Enhance mastery and develop best practices, standards and methodologies  

·        Stay informed about industry trends, emerging technologies, and best practices in digital channels and omnichannel marketing 

·        Lead the team in exploring and adopting innovative solutions to enhance our competitive position 

·        Develop and lead standards, methodologies and best practice and maintenance, including adherence with internal, regulatory and compliance requirements. 

·        Enforcing standards, consistency, best practices and synergies between competences or technical skills within chapter & other relevant COEs 


Your profile  

·        Expertise in Digital Channels: Comprehensive understanding of various digital channels (web, app, chatbot and e-shop).) and their capabilities. Experience in leveraging these channels for business objectives. 

·        Familiar with Agile methodology and familiar in working with IT 

·        Omnichannel Strategy Knowledge & proven track record: Strong grasp of omnichannel marketing concepts and experience in implementing omnichannel strategies in diverse business environments. 

·        Communication and Collaboration: Interpersonal skills to effectively communicate with diverse teams, advocate for strategies, and align objectives across departments. 

·        Analytical Skills: Proficiency in analyzing segment-specific customer behaviors, preferences, and channel usage to inform channel strategies. 

·        Excellent leadership and coaching skills  to manage and motivate a team of technical experts  

·        People management skills: proven track record of managing and upskilling digital team 

·        You have a good understanding and knowledge about various digital technologies 

·        Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus but you also have  

·        Customer centric mindset 

·        Developing the competences of your team is what gives you most energy.  

·        Good listener and reliable with a good sense of responsibility and can do attitude 

·        You take initiatives, behave in an accountable and  pro-active way and strive in a continuous way for improvements for the own team but also in an E2E approach. 

·        You have strong  analytical and organizational skills,  

·        You are flexible, assertive and resistant to stress and you can adapt quickly in a fast changing environment. 

·        Able to work in NL/FR/NL with good knowledge of the 3 languages and able to learn in multi-lingual/multi-cultural environment.  

·        Min 8 years experience in management roles.  


Why bpost?  

Like many other companies, we offer a nice package of benefits in addition to a monthly salary, including a company car, meal vouchers, hospitalisation insurance, group insurance, disability insurance, a bonus, 20 days' leave and 7 extra statutory leave days, an end-of-year bonus, double holiday pay, a lump-sum reimbursement of expenses and many benefits for more than 100 bpost partners.  

Next to Belgium’s leading postal operator, bpost is of course also an important parcel and e-commerce logistics provider in Europe, North-America and Asia. We deliver mail and parcels to millions of doorsteps and provide logistic services to businesses and consumers.  

Is the vacancy above something for you? Then you're definitely someone who cares, who dares and who likes to work together. Because at bpost Parcels & Logistics…  

…we care. bpost has always acted as a kind of link between people, societies and companies. Due to digitization, there is less contact between people, but our connecting and ubiquitous role has never been stronger. In addition to the important social services bpost provides, we are also one of the largest employers of short-schooled employees, offering them the opportunity to graduate from secondary school. You’ll have an impact on society and everyone in it.  

…we dare. In an economy that forces us to evolve at lighting speed, we think and act fast. We work on short-term projects, since we don't know what tomorrow will bring. We're decision-makers. We’re flexible. We think internationally (while our heart is in Belgium). And we work faster and more efficiently every day through robotization and automation. Because you’ll be working for the growth engine of the group.  

…we work together. All the above with the realization that we're not alone. With over 34,000 employees in Belgium and across the globe, you will work in an environment that is driven by people. And our chain is only as strong as its weakest link (yes, cliche buster). That’s why we are permanently connected to the business and the teams on the ground. The human dimension is of great importance within our company, at all levels. We invest in machines, but we are built on people. They are the strength of our business.  

Les prochaines étapes

Les prochaines étapes

Vous postulez
Vous rencontrez votre recruteur et vous découvrez bpost
Vous rencontrez votre manager et vous découvrez le métier
Vous commencez à travailler !
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